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The short answer
To sell on Konga you register on SellerHQ (shq.konga.com), verify your email and phone, accept the terms, choose a monthly plan and provide a national ID, passport photograph and bank details. Konga's 2024 seller handbook says commission varies by category and merchant class, with free-plan sellers paying the highest rate, and that payouts are made on Tuesdays and Fridays.
Konga is a Nigerian online marketplace where you list products, Konga takes the order and payment, and you or Konga fulfil it. Its rules for sellers are collected in the Updated Seller Handbook 2024, a PDF Konga hosts for its SellerHQ merchants. Everything below comes from that handbook as opened in October 2026; where it is silent or contradicts itself, we say so. Rules can change, so check your SellerHQ dashboard for the current version.
Registration on SellerHQ
- Go to shq.konga.com and sign up, filling in the required fields.
- Verify your email address.
- Verify your mobile number with the OTP sent to it.
- Accept the terms and conditions, download the orientation guide and tick the confirmation box.
- Complete onboarding and choose a monthly plan. The handbook does not state plan prices; they are shown in SellerHQ.
Documents
- A nationally recognised ID card
- A passport photograph
- Bank details for payouts
The handbook also describes setting up KongaPay for payouts: personal accounts need a KongaPay account before they can be paid, while corporate accounts set a payout threshold. If you plan to sell as a registered business, CAC's fee schedule gazetted in May 2025 lists ₦20,000 to register a business name (with certified copies), after a ₦1,000 name reservation; see business name or limited company.
Commission and merchant classes
The handbook does not print commission percentages. It says rates vary by category and can be seen on your dashboard, and that your class affects the rate:
- Special Merchants
- Sellers on the free plan; pay the highest commission.
- Classic Plus
- Pay the lowest commission; qualify by selling 1,000 orders or ₦2 million in value consecutively over two months.
So the choice of plan is a trade: a paid monthly plan against a lower commission. Work out which is cheaper at your expected sales once you see the plan prices and rates in SellerHQ.
Worked example (illustrative)
Example: suppose the free plan carried a 12% commission and a paid plan cost ₦10,000 a month with 8% commission (all assumed figures). At ₦200,000 monthly sales, the free plan costs ₦24,000; the paid plan costs ₦16,000 + ₦10,000 = ₦26,000. At ₦300,000 sales the free plan costs ₦36,000 and the paid plan ₦24,000 + ₦10,000 = ₦34,000. The break-even is where 4% of sales equals the plan fee: ₦250,000 in this example.
Three ways to fulfil orders
| Option | How it works | Handbook rule |
|---|---|---|
| Kxpress drop-off (KOS) | You drop the order at a Kxpress location with a printed invoice; waybill issued | Ship within 48 hours of the order |
| Self-fulfilment | You use your own courier | Prepaid orders only; update status and courier details |
| Fulfilment by Konga (FBK) | Stock stored at Konga's centre; you pay when items sell | 0-10kg ₦157.5, 11-25kg ₦525, over 25kg ₦840 (may change) |
Kxpress does not carry certain items, including bags of rice or cement, wet batteries, perishables and liquids. Prepaid orders not marked shipped within 48 hours are cancelled, and the handbook says the store may be suspended for two months.
Returns and penalties
- Plan for returns on at least 30% of delivered orders, the handbook advises.
- Collect returns within 7 days, or pay ₦1,000 demurrage; items left more than a month are forfeited.
- QA charge: ₦1,000 per order shipped from Konga Logistics locations.
- Seller cancellation: four times standard commission, minimum ₦2,500, maximum ₦50,000.
- Second wrong, incomplete or defective item in a month: ₦10,000.
- Counterfeit, fake or expired goods: the handbook is inconsistent, listing a ₦50,000 fine in one table and a one-month suspension in another; a second offence leads to closure.
Avoiding the common charges
Most of these charges are avoidable with routine. Check SellerHQ at least twice a day so no prepaid order passes 48 hours unshipped. Keep stock counts true, since a cancellation because you ran out costs four times the commission. Inspect each item before it leaves, as a second defective item in a month costs ₦10,000. And collect returns within the 7-day window. A seller who builds these checks into the day rarely pays any of them.
Status updates matter too: the handbook lists a one-month suspension for false order status updates, so mark an order shipped only when it has actually left your hands.
Before your first order, read the full handbook in SellerHQ: it is long, and some sections contradict others, such as the delivery deadline for self-fulfilled orders, which appears as 8 days in one place and 10 in another. Where they conflict, ask seller support which applies and keep their answer.
Getting paid
Sales move into escrow after the 7-day return period. With the wallet, you request a payout and receive it in 3 to 7 working days; KongaPay payouts are automatic. Payment days are Tuesdays and Fridays. For a side-by-side view, read Jumia vs Konga for sellers.
Where Pryme fits
Payouts twice a week can be swept into a Pryme Business sub-account reserved for stock and returns, so a run of returns does not eat your working cash. See multiple accounts and open an account.
Questions people ask
How do I register as a seller on Konga?
Sign up on SellerHQ at shq.konga.com, verify email and phone, accept the terms, complete onboarding and choose a monthly plan. Provide a national ID, passport photo and bank details.
How much commission does Konga charge?
Konga's handbook says commission varies by category and merchant class and is shown on your dashboard. Free-plan sellers pay the highest rate; Classic Plus sellers the lowest.
When does Konga pay sellers?
After the 7-day return period, sales enter escrow. Wallet payouts take 3 to 7 working days after a request; payment days are Tuesdays and Fridays, per the 2024 handbook.
What is Konga FBK?
Fulfilment by Konga: your stock is stored at Konga's centre and charged by weight after delivery, from ₦157.5 for items up to 10kg, according to the handbook.
Sources
- Konga SellerHQ: Updated Seller Handbook 2024 (PDF) · accessed Oct 2026
- CAC: New Schedule of Fees (Gazette, 29 May 2025) · accessed Oct 2026
This article is general information, not financial, legal or tax advice. Products described are provided under the terms on this site and are subject to regulation and eligibility.