Can I send cold emails to UK businesses with an AI agent?

Generally yes to corporate subscribers such as limited companies, if you identify yourself and offer an opt-out, according to the ICO. Sole traders and some partnerships need consent or the soft opt-in. This is general information, not legal advice.

Do I have to tell people the email was written by AI?

PECR does not specifically require it. You must still identify your business and not mislead. If you also sell into the EU, Article 50 of the EU AI Act adds transparency duties for AI systems that interact with people.

What is the soft opt-in?

An ICO-recognised basis for emailing or texting people whose details you obtained in a sale or negotiation, about your own similar products, provided they could opt out at the time and in every message.

What happens if my agent sends spam?

Your business is responsible. The ICO can fine and take enforcement action, and the Data (Use and Access) Act 2025 raises the maximum PECR fine.

Pryme Personal

Money with a heartbeat.

Meet Eva, the assistant inside the Pryme app. She opens accounts, moves money, saves toward your goals and follows up. Nothing leaves your account without your approval.

Meet Eva, the assistant inside the Pryme app. She holds dollars, pounds, euros and Naira side by side, swaps at a locked rate, pays bills in any of them and sends anywhere, asking before anything moves.

HomeEvery currency, every Box and every card on one screen.

Chat with EvaTell her the goal. She handles the steps and asks before anything moves.

Savings BoxesFlexible, Fixed, Investment and Interest-free, side by side.

Create a BoxPick the type, name the goal. Eva works out what to move, and when.

LoansSpaces credit and Salary Advance. Draw only what you need.

Invite friendsThree friends, ₦50,000 each, and ₦20,000 lands with you.

YouEva’s voice, your plan, your address and every security control.

Duress signalA word that looks normal on screen while your people are alerted.

Chat with EvaTell her the goal. She handles the steps and asks before anything moves.

Swap at the live rateOr name the rate you want and she swaps the moment it lands.

One card, every currencySpend from whichever balance suits, and freeze it from the app.

What Eva may do without askingStanding permissions, a voice, and a record of every rule you have given her.

Receipts anyone can verifyRegular or certified statements, e-signed and checkable by whoever receives them.

Open a personal account How we keep your money safe

Pryme app: What Eva may do without asking

MoneyAgentsApprovalAgentsEvery currencyYour approval

Open an account. Get money to spend.

Global money. Intelligent growth.

We give you a limit to spend at the shops and services you already use — and an account that works on your month while you get on with it. Dollars, pounds and euros sit beside your Naira, and an assistant handles the running of it, asking you first every single time.

One global account for your money and business. Move across currencies, automate everyday operations and put AI agents to work — with you in control of every important decision.

Open Personal or Business Account Already with us? Log in

Open a Business account Download the app for Personal Open an account from anywhere

Pryme app home: every currency on one balance

Personal · the app in your hand

Salary landed₦920,000 from John Doe Ltd · Naira account

Done

Move ₦100,000 to your Rent Box?Keeps ₦127.9m liquid · earns 18% p.a.

Approve

Paid Ikeja Electric₦18,400 · token sent by SMS

Done

Swap $200 → ₦310,000?Rate locked at ₦1,550 for 30 s

Approve

Held a ₦150,000 transferNew payee · unusual hour · needs you

Review

Received $2,400From a client · USD account

Done

Swap $200 → £—?Rate locked for 30 s

Approve

Paid the light bill at home₦18,400 · Ikeja Electric

Done

Keep $1,000 liquid, save the rest?$1,400 → Flexible Box

Approve

Held a £2,000 transferNew payee · needs you

Review

Eva is live

500,000+customers, personal and businessScan to get the app

Get the appScan with your phone camera

Regulated partnersEvery currency held with a licensed institution in its market

Scan to get the app

Get the appScan with your phone camera

Instant settlementOur own core ledger: swaps land at once, every receipt verifiableScan to get the app

Get the appScan with your phone camera

Agents with a mandatePowered by Pryme Intelligence. Nothing moves without youFlip

Pryme Intelligence

Eva, the assistant that runs a Pryme account

Evayour assistant

The Chief of Staff agent on a Pryme Business Account

DanielChief of Staff

The Finance agent on a Pryme Business Account

BenFinance

BruceCare

Inside a mandate you write. Every action logged.

Multi-currency30 currencies on one balanceFlip

Locked rates30 s

🇺🇸 1 USD—

🇬🇧 1 GBP—

🇪🇺 1 EUR—

The rate you see is the rate you get.

10 years2016 to today, one trunkScan to get the app

Get the appScan with your phone camera

Business Account

Open an account. Get customers.

Your competitor down the road sells the same thing you sell. The difference is who walks in. We put money in people’s hands that can only be spent in businesses like yours — and then we point them at you.

The Pryme Business home page: three currency balances on one account, the
money actions, five agents working and a live stream of what they have done — Business · **the page your team signs into**

Spaces · Nigeria

We hand the customer the money. It can only be spent with you.

You are not borrowing. You are selling to somebody who already has the money — and that money can only be spent with a business like yours.

The business · Pryme Business

johndoe.mypryme.com · Spaces

Spaces Showing 30 days

Spaces is onshoppers near you can see your shop

Spaces brought you · 30 days ₦2,578,550.00 104 sales from 71 shoppers ▼ 4% on the period before

Where the money came from

91% shoppers who had been in before 9% first visit to your shop

21 of 71 came back more than once Average basket ₦24,793.75 Biggest shopper ₦142,300.00

24 Jul returningnew to you 22 Aug

Money on its way to you confirmed at the counter · on its way to your Naira account

Confirmed at the counter ₦47,150.002 sales today · final the moment they paid

Sales of 23 Aug₦90,9503 sales · confirmed

Sales of 24 Aug₦196,2005 sales · confirmed

Sales of 25 Aug₦47,1502 sales · confirmed

nothing for you to do · it arrives on its own

Lands in your NGN account ₦334,300.0010 sales in flight

The shopper · Pryme app

4:34

‹

BorrowLoans

SpacesSalary Advance

Spaces credit₦21,450 available

Repay ₦78,550

₦78,550 in use₦100,000 limit

Hold 25% · repay 2 more early to drop to 20%

₦100,000 from day one · agreement v2.1 · 12 Aug · View

Near youCategories 9Your loans 9

🛒Grocery / Retail4 places

🍽Eateries / Restaurants4 places

💊Pharmacies3 places

🎬Movies & Cinema3 places

🚌Transport3 places

💇Spa’s & Saloons3 places

Say “Hey Pryme”🎤

HomeBoxes CardsYou

Freeto join, nothing monthly. You are in the app the day you switch it on.

You get paidthe sale settles into your Naira account. Nobody to chase.

Zero riskwe carry the credit, whether or not the shopper repays us.

You growfaces that had never been to your shop — and most come back on their own.

The account

One account. Every currency you trade in.

Pryme Business4 currencies · one ledger

Base

₦127,328,879.23NGN · Nigerian Naira

$1,240.00USD · US Dollar

£480.00GBP · Pound Sterling

€310.00EUR · Euro

A named Naira account with Solid Allianze MFB — NDIC insured, your business name on it.
Real details abroad. A US account number, a UK sort code, an IBAN for the euro area.
Every currency has its own statement — regular or certified, with a code anyone can verify.

Swapping · in the app

4:34

‹···

Current account · NGN ₦127,328,879.23

SwapBoth balances move at once, on one ledger

Fill it inAsk Eva

$1 = ₦1,650.00

FromNGN ▾

250,000Available ₦127,328,879.23

ToUSD ▾

151.52after swap $1,391.52

Rate$1 = ₦1,650.00

Fee—

You get$151.52

NowWhen it hits

Eva waits for your rate and asks before she moves anything.

Target rate

$1 =1,585.00₦

Set the watch

Pryme Pay

Take money on your site, or on a checkout of your own.

No card, no OTP, nothing for the buyer to type in. They transfer from the bank app they already use, and the money lands in the same account your agents are running — already matched to the order, already in your books.

Pay from your bank app

We give the buyer a one-time account number. They transfer to it from any bank app or by USSD — no card, no OTP, nothing to type in.

Get the account number

Card details are never asked for, so they cannot leak.
The account is used once, then it closes.
Held with a licensed bank, insured by the NDIC.

Transfer exactly this amount

To this account, from any bank app. We watch it, and the page updates itself.

Send exactly₦26,767.50Copy

BankSolid Allianze MFB

Account number0000 000 000Copy

Account namePRYME / JOHNDOE‑ORD1042

Watching the account — nobody has to confirm anything.

Payment received

₦26,767.50 from GTBank · John D., matched to order ORD‑1042.

OrderORD-1042

Settled intoJohn Doe Trading Ltd · Naira account 0000 000 000

Receiptsent to the buyer

Get your receiptRun it again

Your checkout, your brand.On the site you already have, in your colours, on your own domain — or on a page we host for you.

A link for anything you sell.One price, one buyer, one link — sent on WhatsApp, Instagram or email, and paid the same way.

It lands already reconciled.Matched to the order, receipt issued, and in your books before you have looked at it.

Business Account

A team you did not have to hire.

Five agents come with the account. Each one has a job description, a budget and a ceiling you set. They do the work and bring it to you — nothing leaves the account without your signature.

CS Chief of Staff Runs the week

Knows what is stuck, who is waiting and what you promised — and keeps all three moving.

Booked a meeting with John Doe Foods for Thursday 11:00.

FI Finance Watches the money

Keeps the books as you trade and tells you the moment something does not add up.

Flagged a duplicate — invoice DP‑11908 was already paid in July.

COCompliance Keeps you inside the rules

Holds every filing to its own clock and screens names and payments against your policy — and logs what it refuses.

Screened 412 payments overnight and refused two of them.

SA Sales Chases what is owed

Goes back to the buyers who went quiet, with the receipt already attached.

Recovered ₦410,000 across three overdue invoices.

SU Customer Support Answers your customers

Replies, follows up on what they asked for and hands you only the ones that need you.

Resolved 4 conversations — two deliveries, one refund.

Every agent prepares and proposes. You are the only one who can approve.

Build on Pryme

Our rails, under your product.

Issue a dedicated Naira account number to each of your own customers, collect into it and reconcile against it. The same rails the Business Account runs on, with the licence behind them.

Read the API

Pryme Business

One business account. Every currency you trade in.

Dollars, pounds and euros beside a Naira account, on one ledger and one set of books. Five agents come with it and run the account — nothing leaves without your signature.

The Pryme Business home page: Naira, dollar and pound balances on one
account, the money actions, five agents working and a live stream of what they have done — Business · **the page your team signs into**

A team you did not have to hire

Five agents come with the account. Each has a job description, a budget and a ceiling you set. They do the work and bring it to you — they propose, you approve.

CSChief of Staff Runs the week

Knows what is stuck, who is waiting and what you promised, and keeps all three moving.

Booked the quarterly review with your auditor for Thursday.

FIFinance Watches the money

Keeps the books in every currency you hold and flags the moment something does not add up.

Flagged a duplicate — invoice DP‑11908 was already paid in July.

COCompliance Keeps you inside the rules

Holds every filing to its own clock and screens names and payments against your policy — and logs what it refuses.

Screened 412 payments overnight and refused two of them.

SASales Chases what is owed

Goes back to the buyers who went quiet, with the invoice and the receipt already attached.

Recovered $12,400 across three overdue invoices.

SUCustomer Support Answers your customers

Replies, follows up on what they asked for and hands you only the ones that need you.

Resolved 4 conversations — two deliveries, one refund.

Every agent prepares and proposes. You are the only one who can approve.

Open a business account

Ten years, one trunk

The business has changed shape four times and never changed what it was rooted in. Each version was built out of what the last one could not do.

2016E-commerce

An online grocery store, built out of a faulty tab. Selling the food was the easy part — taking the money for it, and moving it, turned out to be the business.

2018OjirehPrime Card

A prepaid card. The first time the company issued rather than resold, and the first time it carried the obligations that come with holding somebody else’s money.

2020Microfinance bank

Pryme Solid Allianze acquired — an existing bank with an existing licence. The perimeter stopped being someone else’s to draw.

2023Multicurrency

More than one currency on one balance, and the rebrand to Pryme. A Nigerian business could hold dollars without holding a second institution.

2026Agentic operations

Accounts that do the work rather than only hold value. Five agents on the account, inside a policy you write — which is where the new mark starts.

Questions

The things people ask us first.

What is Pryme?

Pryme is a financial technology company. It gives people and businesses in Nigeria one account that holds Naira alongside dollars, pounds and euros, and a set of agents that do the running of it — keeping the books, chasing what is owed, answering customers and paying bills. Nothing leaves an account without the owner’s approval.

Can I hold dollars, pounds and euros in a Pryme account?

Yes. A Pryme account holds Naira, US dollars, pounds sterling and euros side by side on one ledger, each with its own account details — a Nigerian account number, a US account number, a UK sort code and an IBAN for the euro area. You can swap between them at a rate you set, and every currency has its own statement.

What is Spaces?

Spaces is available in Nigeria. It gives a shopper money to spend that can only be spent with a participating business. The business is paid into its Naira account whether or not the shopper repays, because Pryme carries the credit. For the business it is free to join, there is nothing monthly, and the customer’s identity is never shown — only a reference and what it is worth.

What do the agents on a Pryme Business Account do?

Five agents come with the account. The Chief of Staff runs the week and keeps what is stuck moving. Finance watches the money and keeps the books as you trade. Compliance keeps the filings on time and screens what moves. Sales chases what you are owed. Customer Support answers your customers and follows up. Each has a job description, a budget and a ceiling you set, and each one proposes rather than acts — nothing leaves the account without your signature.

How does Pryme Pay work?

Pryme Pay takes payments on your own site or on a checkout page you control. The buyer is given a one-time account number and transfers to it from any bank app or by USSD — no card, no OTP, nothing to type in. The money lands in the same account your agents are running, already matched to the order and already in your books.

What are Savings Boxes?

Savings Boxes are separate pots inside a Pryme account, held in Naira. Flexible Boxes can be withdrawn at any time, Fixed Boxes hold to a date, Investment Boxes hold for longer, and Interest-free Boxes earn nothing by design. A business can use them to ring-fence payroll and the tax it withholds, so that money cannot be spent by accident.

Who holds my money, and is it protected?

Pryme is a financial technology company, not a bank. Accounts and deposits are provided by Solid Allianze Microfinance Bank Limited, which is licensed by the Central Bank of Nigeria and is a member of the Nigeria Deposit Insurance Corporation.

Can I build on Pryme?

Yes. Pryme Rails lets a platform issue a dedicated Naira account number to each of its own customers, collect into it and reconcile against it, over one API — the same rails the Pryme Business Account runs on.

What is Pryme?

Pryme is a financial technology company. It gives you one account that holds US dollars, pounds sterling and euros beside Naira, with an assistant that runs the account for you and asks before anything moves. Accounts are provided in Nigeria today, and further markets open as each licence lands.

Can I open a Pryme account from outside Nigeria?

Accounts are provided in Nigeria today, subject to verification and approval. Foreign-currency balances are held and converted inside that account, so you can hold, receive and swap dollars, pounds and euros wherever you are.

Which currencies can I hold with Pryme?

Naira, US dollars, pounds sterling and euros, side by side on one ledger. Each has its own details — a Nigerian account number, a US account number, a UK sort code and an IBAN for the euro area — and each has its own statement.

How do I send money to Nigeria with Pryme?

Swap at a rate you set rather than the rate of the day, then send to any Pryme username or to a Nigerian bank account. There is no fee to send to another Pryme account.

What does the assistant do?

Eva is the assistant inside the Pryme app. She opens accounts, moves money, saves toward your goals, pays what is due and follows up what is owed to you — and asks you before anything moves.

What is Pryme Rails?

Pryme Rails lets a platform issue a dedicated Naira account number to each of its own customers, collect into it and reconcile against it, over one API — the same rails the Pryme Business Account runs on.

The Ledger

Notes on money that does the work: what we are building, what the regulation actually says, and how we think about letting software act on money. Read the Ledger

Guides

AI agents for business finance: what they can and can't do

What AI agents can do in bookkeeping, close, collections and compliance today, where a person must stay in charge, and how to judge a product.

15 min read16 Oct 2026

Guides

One account, every currency: a guide for cross-border businesses

How multi-currency business accounts work: local details vs SWIFT, payment rails, the real cost of FX, safeguarding vs deposit protection, and hedging.

14 min read16 Oct 2026

Guides

Doing business with Africa: paying and getting paid in Nigeria

How UK, US, Canadian and European firms pay Nigerian suppliers and get paid by Nigerian clients: FX, Form A and M, tax, compliance and payout routes.

15 min read16 Oct 2026

Guides

Sending money to Nigeria: the real cost, explained

What it really costs to send money to Nigeria from the UK, US, Canada and Europe: fees, exchange-rate margins, CBN naira rules, BVN, speed and scams.

13 min read16 Oct 2026

Explainers

Can AI do your bookkeeping?

What AI can and cannot do in day-to-day bookkeeping, how much time it saves on real numbers, and which jobs must stay with you or your accountant.

6 min read16 Oct 2026

Scroll for more

Recipient	What the ICO says	Practical rule for an agent
Corporate subscriber (limited company, LLP, public body)	You may send marketing email without prior consent	Identify yourself, include a working opt-out
Sole trader or some partnerships	Treated like individuals	Need consent or the soft opt-in
Individual consumer	Need consent, or the soft opt-in for existing customers	Check consent status before every send
Anyone who has objected	Must stop	Suppress immediately and permanently

Message type	Suggested setting
Replies to an inbound enquiry	Agent may send, using approved wording
Follow-ups on a quote the prospect requested	Agent may send, within a cadence limit
First marketing email to a corporate contact	Person approves the template and the list
Any message to a sole trader or consumer without recorded consent	Not sent
Anything mentioning price changes, terms or complaints	Person approves

Money with a heartbeat.

Open an account. Get money to spend.

Global money. Intelligent growth.

Open an account. Get customers.

We hand the customer the money. It can only be spent with you.

Spaces Showing 30 days

One account. Every currency you trade in.

Take money on your site, or on a checkout of your own.

A team you did not have to hire.

Our rails, under your product.

One business account. Every currency you trade in.

A team you did not have to hire

Ten years, one trunk

The things people ask us first.

What is Pryme?

Can I hold dollars, pounds and euros in a Pryme account?

What is Spaces?

What do the agents on a Pryme Business Account do?

How does Pryme Pay work?

What are Savings Boxes?

Who holds my money, and is it protected?

Can I build on Pryme?

What is Pryme?

Can I open a Pryme account from outside Nigeria?

Which currencies can I hold with Pryme?

How do I send money to Nigeria with Pryme?

What does the assistant do?

What is Pryme Rails?

The Ledger

AI agents for business finance: what they can and can't do

One account, every currency: a guide for cross-border businesses

Doing business with Africa: paying and getting paid in Nigeria

Sending money to Nigeria: the real cost, explained

Can AI do your bookkeeping?

Using an AI sales agent in the UK: outreach rules to know

The two sets of rules

Email and text to businesses and individuals

Calls

Penalties are rising

A checklist for setting up an agent

Worked example

Deciding what the agent may send alone

Beyond marketing: quotes and payment

Where Pryme fits

Questions people ask

Sources

More on AI Sales agent

Using an AI sales agent in the US: email, calls and texts

CRM or AI sales agent: which does a small business need?

AI sales agent vs hiring an SDR: costs and trade-offs

Who is this account for?

About the business

Verify your email

Create a password

You’re in.