Pryme Personal

Money with a heartbeat.

Meet Eva, the assistant inside the Pryme app. She opens accounts, moves money, saves toward your goals and follows up. Nothing leaves your account without your approval.

Meet Eva, the assistant inside the Pryme app. She holds dollars, pounds, euros and Naira side by side, swaps at a locked rate, pays bills in any of them and sends anywhere, asking before anything moves.

HomeEvery currency, every Box and every card on one screen.
Chat with EvaTell her the goal. She handles the steps and asks before anything moves.
Savings BoxesFlexible, Fixed, Investment and Interest-free, side by side.
Create a BoxPick the type, name the goal. Eva works out what to move, and when.
LoansSpaces credit and Salary Advance. Draw only what you need.
Invite friendsThree friends, ₦50,000 each, and ₦20,000 lands with you.
YouEva’s voice, your plan, your address and every security control.
Duress signalA word that looks normal on screen while your people are alerted.
Chat with EvaTell her the goal. She handles the steps and asks before anything moves.
Swap at the live rateOr name the rate you want and she swaps the moment it lands.
One card, every currencySpend from whichever balance suits, and freeze it from the app.
What Eva may do without askingStanding permissions, a voice, and a record of every rule you have given her.
Receipts anyone can verifyRegular or certified statements, e-signed and checkable by whoever receives them.
Pryme app: Home
Pryme app: Chat with Eva
Pryme app: Savings Boxes
Pryme app: Create a Box
Pryme app: Loans
Pryme app: Invite friends
Pryme app: You
Pryme app: Duress signal
Pryme app: Chat with Eva
Pryme app: Swap at the live rate
Pryme app: Multicurrency card
Pryme app: What Eva may do without asking
Pryme app: Receipts and statements
MoneyAgentsApprovalAgentsEvery currencyYour approval

Open an account. Get money to spend.

Global money. Intelligent growth.

We give you a limit to spend at the shops and services you already use — and an account that works on your month while you get on with it. Dollars, pounds and euros sit beside your Naira, and an assistant handles the running of it, asking you first every single time.

One global account for your money and business. Move across currencies, automate everyday operations and put AI agents to work — with you in control of every important decision.

Pryme app home: every currency on one balance
Personal · the app in your hand
Salary landed₦920,000 from John Doe Ltd · Naira account
Done
Move ₦100,000 to your Rent Box?Keeps ₦127.9m liquid · earns 18% p.a.
Approve
Paid Ikeja Electric₦18,400 · token sent by SMS
Done
Swap $200 → ₦310,000?Rate locked at ₦1,550 for 30 s
Approve
Held a ₦150,000 transferNew payee · unusual hour · needs you
Review
Received $2,400From a client · USD account
Done
Swap $200 → £—?Rate locked for 30 s
Approve
Paid the light bill at home₦18,400 · Ikeja Electric
Done
Keep $1,000 liquid, save the rest?$1,400 → Flexible Box
Approve
Held a £2,000 transferNew payee · needs you
Review
Eva is live
500,000+customers, personal and businessScan to get the app
Get the appScan with your phone camera
Regulated partnersEvery currency held with a licensed institution in its market
Solid AllianzeCBNNDIC
Scan to get the app
Get the appScan with your phone camera
Instant settlementOur own core ledger: swaps land at once, every receipt verifiableScan to get the app
Get the appScan with your phone camera
Agents with a mandatePowered by Pryme Intelligence. Nothing moves without youFlip
Pryme Intelligence
Eva, the assistant that runs a Pryme accountEvayour assistant
The Chief of Staff agent on a Pryme Business AccountDanielChief of Staff
The Finance agent on a Pryme Business AccountBenFinance
PrymeBruceCare
Inside a mandate you write. Every action logged.
Multi-currency30 currencies on one balanceFlip
Locked rates30 s
🇺🇸 1 USD—
🇬🇧 1 GBP—
🇪🇺 1 EUR—
The rate you see is the rate you get.
10 years2016 to today, one trunkScan to get the app
Get the appScan with your phone camera
Business Account

Open an account. Get customers.

Your competitor down the road sells the same thing you sell. The difference is who walks in. We put money in people’s hands that can only be spent in businesses like yours — and then we point them at you.

The Pryme Business home page: three currency balances on one account, the
          money actions, five agents working and a live stream of what they have done
Business · the page your team signs into
Spaces · Nigeria

We hand the customer the money. It can only be spent with you.

You are not borrowing. You are selling to somebody who already has the money — and that money can only be spent with a business like yours.

The business · Pryme Business
johndoe.mypryme.com · Spaces

Spaces Showing 30 days

Spaces is onshoppers near you can see your shop
Spaces brought you · 30 days ₦2,578,550.00 104 sales from 71 shoppers ▼ 4% on the period before
Where the money came from
91% shoppers who had been in before 9% first visit to your shop
21 of 71 came back more than once Average basket ₦24,793.75 Biggest shopper ₦142,300.00
24 Jul returningnew to you 22 Aug
Money on its way to you confirmed at the counter · on its way to your Naira account
Confirmed at the counter ₦47,150.002 sales today · final the moment they paid
Sales of 23 Aug₦90,9503 sales · confirmed
Sales of 24 Aug₦196,2005 sales · confirmed
Sales of 25 Aug₦47,1502 sales · confirmed
nothing for you to do · it arrives on its own
Lands in your NGN account ₦334,300.0010 sales in flight
The shopper · Pryme app
4:34
‹
BorrowLoans
SpacesSalary Advance
Spaces credit₦21,450 available
Repay ₦78,550
₦78,550 in use₦100,000 limit
Hold 25% · repay 2 more early to drop to 20%

₦100,000 from day one · agreement v2.1 · 12 Aug · View

Near youCategories 9Your loans 9
🛒Grocery / Retail4 places
🍽Eateries / Restaurants4 places
💊Pharmacies3 places
🎬Movies & Cinema3 places
🚌Transport3 places
💇Spa’s & Saloons3 places
Say “Hey Pryme”🎤
HomeBoxes CardsYou
Freeto join, nothing monthly. You are in the app the day you switch it on.
You get paidthe sale settles into your Naira account. Nobody to chase.
Zero riskwe carry the credit, whether or not the shopper repays us.
You growfaces that had never been to your shop — and most come back on their own.
The account

One account. Every currency you trade in.

Pryme Business4 currencies · one ledger
Base
₦127,328,879.23NGN · Nigerian Naira
$1,240.00USD · US Dollar
£480.00GBP · Pound Sterling
€310.00EUR · Euro
  • A named Naira account with Solid Allianze MFB — NDIC insured, your business name on it.
  • Real details abroad. A US account number, a UK sort code, an IBAN for the euro area.
  • Every currency has its own statement — regular or certified, with a code anyone can verify.
Swapping · in the app
4:34
‹···
Current account · NGN ₦127,328,879.23
SwapBoth balances move at once, on one ledger
Fill it inAsk Eva
$1 = ₦1,650.00
FromNGN ▾
250,000Available ₦127,328,879.23
ToUSD ▾
151.52after swap $1,391.52
Rate$1 = ₦1,650.00
Fee—
You get$151.52
NowWhen it hits

Eva waits for your rate and asks before she moves anything.

Target rate
$1 =1,585.00₦
Set the watch
Pryme Pay

Take money on your site, or on a checkout of your own.

No card, no OTP, nothing for the buyer to type in. They transfer from the bank app they already use, and the money lands in the same account your agents are running — already matched to the order, already in your books.

Pay from your bank app

We give the buyer a one-time account number. They transfer to it from any bank app or by USSD — no card, no OTP, nothing to type in.

Get the account number
  • Card details are never asked for, so they cannot leak.
  • The account is used once, then it closes.
  • Held with a licensed bank, insured by the NDIC.
Transfer exactly this amount

To this account, from any bank app. We watch it, and the page updates itself.

Send exactly₦26,767.50Copy
BankSolid Allianze MFB
Account number0000 000 000Copy
Account namePRYME / JOHNDOE‑ORD1042
Watching the account — nobody has to confirm anything.
Payment received

₦26,767.50 from GTBank · John D., matched to order ORD‑1042.

OrderORD-1042
Settled intoJohn Doe Trading Ltd · Naira account 0000 000 000
Receiptsent to the buyer
Get your receiptRun it again
Your checkout, your brand.On the site you already have, in your colours, on your own domain — or on a page we host for you.
A link for anything you sell.One price, one buyer, one link — sent on WhatsApp, Instagram or email, and paid the same way.
It lands already reconciled.Matched to the order, receipt issued, and in your books before you have looked at it.
Business Account

A team you did not have to hire.

Five agents come with the account. Each one has a job description, a budget and a ceiling you set. They do the work and bring it to you — nothing leaves the account without your signature.

CS Chief of Staff Runs the week

Knows what is stuck, who is waiting and what you promised — and keeps all three moving.

Booked a meeting with John Doe Foods for Thursday 11:00.
FI Finance Watches the money

Keeps the books as you trade and tells you the moment something does not add up.

Flagged a duplicate — invoice DP‑11908 was already paid in July.
COCompliance Keeps you inside the rules

Holds every filing to its own clock and screens names and payments against your policy — and logs what it refuses.

Screened 412 payments overnight and refused two of them.
SA Sales Chases what is owed

Goes back to the buyers who went quiet, with the receipt already attached.

Recovered ₦410,000 across three overdue invoices.
SU Customer Support Answers your customers

Replies, follows up on what they asked for and hands you only the ones that need you.

Resolved 4 conversations — two deliveries, one refund.
Every agent prepares and proposes. You are the only one who can approve.
Build on Pryme

Our rails, under your product.

Issue a dedicated Naira account number to each of your own customers, collect into it and reconcile against it. The same rails the Business Account runs on, with the licence behind them.

Pryme Business

One business account. Every currency you trade in.

Dollars, pounds and euros beside a Naira account, on one ledger and one set of books. Five agents come with it and run the account — nothing leaves without your signature.

The Pryme Business home page: Naira, dollar and pound balances on one
          account, the money actions, five agents working and a live stream of what they have done
Business · the page your team signs into

A team you did not have to hire

Five agents come with the account. Each has a job description, a budget and a ceiling you set. They do the work and bring it to you — they propose, you approve.

CSChief of Staff Runs the week

Knows what is stuck, who is waiting and what you promised, and keeps all three moving.

Booked the quarterly review with your auditor for Thursday.
FIFinance Watches the money

Keeps the books in every currency you hold and flags the moment something does not add up.

Flagged a duplicate — invoice DP‑11908 was already paid in July.
COCompliance Keeps you inside the rules

Holds every filing to its own clock and screens names and payments against your policy — and logs what it refuses.

Screened 412 payments overnight and refused two of them.
SASales Chases what is owed

Goes back to the buyers who went quiet, with the invoice and the receipt already attached.

Recovered $12,400 across three overdue invoices.
SUCustomer Support Answers your customers

Replies, follows up on what they asked for and hands you only the ones that need you.

Resolved 4 conversations — two deliveries, one refund.
Every agent prepares and proposes. You are the only one who can approve.

Ten years, one trunk

The business has changed shape four times and never changed what it was rooted in. Each version was built out of what the last one could not do.

2016E-commerce

An online grocery store, built out of a faulty tab. Selling the food was the easy part — taking the money for it, and moving it, turned out to be the business.

2018OjirehPrime Card

A prepaid card. The first time the company issued rather than resold, and the first time it carried the obligations that come with holding somebody else’s money.

2020Microfinance bank

PrymeSolid Allianze acquired — an existing bank with an existing licence. The perimeter stopped being someone else’s to draw.

2023Multicurrency

More than one currency on one balance, and the rebrand to Pryme. A Nigerian business could hold dollars without holding a second institution.

2026Agentic operations

Accounts that do the work rather than only hold value. Five agents on the account, inside a policy you write — which is where the new mark starts.

Questions

The things people ask us first.

What is Pryme?

Pryme is a financial technology company. It gives people and businesses in Nigeria one account that holds Naira alongside dollars, pounds and euros, and a set of agents that do the running of it — keeping the books, chasing what is owed, answering customers and paying bills. Nothing leaves an account without the owner’s approval.

Can I hold dollars, pounds and euros in a Pryme account?

Yes. A Pryme account holds Naira, US dollars, pounds sterling and euros side by side on one ledger, each with its own account details — a Nigerian account number, a US account number, a UK sort code and an IBAN for the euro area. You can swap between them at a rate you set, and every currency has its own statement.

What is Spaces?

Spaces is available in Nigeria. It gives a shopper money to spend that can only be spent with a participating business. The business is paid into its Naira account whether or not the shopper repays, because Pryme carries the credit. For the business it is free to join, there is nothing monthly, and the customer’s identity is never shown — only a reference and what it is worth.

What do the agents on a Pryme Business Account do?

Five agents come with the account. The Chief of Staff runs the week and keeps what is stuck moving. Finance watches the money and keeps the books as you trade. Compliance keeps the filings on time and screens what moves. Sales chases what you are owed. Customer Support answers your customers and follows up. Each has a job description, a budget and a ceiling you set, and each one proposes rather than acts — nothing leaves the account without your signature.

How does Pryme Pay work?

Pryme Pay takes payments on your own site or on a checkout page you control. The buyer is given a one-time account number and transfers to it from any bank app or by USSD — no card, no OTP, nothing to type in. The money lands in the same account your agents are running, already matched to the order and already in your books.

What are Savings Boxes?

Savings Boxes are separate pots inside a Pryme account, held in Naira. Flexible Boxes can be withdrawn at any time, Fixed Boxes hold to a date, Investment Boxes hold for longer, and Interest-free Boxes earn nothing by design. A business can use them to ring-fence payroll and the tax it withholds, so that money cannot be spent by accident.

Who holds my money, and is it protected?

Pryme is a financial technology company, not a bank. Accounts and deposits are provided by Solid Allianze Microfinance Bank Limited, which is licensed by the Central Bank of Nigeria and is a member of the Nigeria Deposit Insurance Corporation.

Can I build on Pryme?

Yes. Pryme Rails lets a platform issue a dedicated Naira account number to each of its own customers, collect into it and reconcile against it, over one API — the same rails the Pryme Business Account runs on.

What is Pryme?

Pryme is a financial technology company. It gives you one account that holds US dollars, pounds sterling and euros beside Naira, with an assistant that runs the account for you and asks before anything moves. Accounts are provided in Nigeria today, and further markets open as each licence lands.

Can I open a Pryme account from outside Nigeria?

Accounts are provided in Nigeria today, subject to verification and approval. Foreign-currency balances are held and converted inside that account, so you can hold, receive and swap dollars, pounds and euros wherever you are.

Which currencies can I hold with Pryme?

Naira, US dollars, pounds sterling and euros, side by side on one ledger. Each has its own details — a Nigerian account number, a US account number, a UK sort code and an IBAN for the euro area — and each has its own statement.

How do I send money to Nigeria with Pryme?

Swap at a rate you set rather than the rate of the day, then send to any Pryme username or to a Nigerian bank account. There is no fee to send to another Pryme account.

What does the assistant do?

Eva is the assistant inside the Pryme app. She opens accounts, moves money, saves toward your goals, pays what is due and follows up what is owed to you — and asks you before anything moves.

What is Pryme Rails?

Pryme Rails lets a platform issue a dedicated Naira account number to each of its own customers, collect into it and reconcile against it, over one API — the same rails the Pryme Business Account runs on.

Ireland

Selling Nigerian shea butter in Ireland: EU cosmetics rules

Shea butter sold for skin is a cosmetic in Ireland: it needs an EU responsible person, a safety report, a product file, CPNP notification and a label.

The short answer

If you sell Nigerian shea butter in Ireland for use on skin or hair, it is a cosmetic product under EU Regulation 1223/2009 and the HPRA's rules apply whatever the size of your business. Each product needs a responsible person located in the EEA or Northern Ireland, a safety report signed off by a toxicologist or suitably qualified expert, a product information file, and notification on the EU's Cosmetic Product Notification Portal before it goes on sale. The label must carry the responsible person's name and EU address, Nigeria as country of origin, the ingredients and the other particulars in Article 19.

When shea butter becomes a cosmetic

Shea butter can be an ingredient, a food fat or a finished skin product. The rules turn on what you sell it as. Regulation 1223/2009 treats as a cosmetic any substance or mixture intended to be placed in contact with the external parts of the body, such as the skin, hair, nails and lips. A tub of raw or whipped shea sold to customers to rub on their skin, hair or a baby's body falls inside that.

The HPRA, which regulates cosmetics in Ireland, says the requirements apply to anyone making, importing from outside the EEA, distributing or retailing cosmetics here, and apply regardless of business size. A market stall or Instagram shop is not exempt. Bulk shea sold only to other manufacturers as a raw material is a different situation; if that is your model, confirm your position with the HPRA before you trade.

The responsible person

Every cosmetic placed on the EU market needs a responsible person, often called the RP. The HPRA's page on responsible persons says:

  • An importer who brings cosmetics in from outside the EEA can be the RP for those products.
  • The importer can instead mandate another entity in the EEA or Northern Ireland to act as RP, but the appointment must be accepted in writing by both parties.
  • The RP must be located in the EEA or Northern Ireland. Your Nigerian supplier cannot be the RP from Nigeria.
  • The product information file, the safety report and the CPNP notification must be in place before the product is placed on the market.

If you import shea butter under your own brand and sell it from Ireland, the most likely position is that you are the RP, with every obligation that brings. If you would rather another EEA business took the role, the written mandate has to be agreed by both sides before the product goes on sale.

What the responsible person must have

Cosmetic Product Safety Report (CPSR)
A safety assessment carried out by a toxicologist or suitably qualified expert, per the HPRA.
Product Information File (PIF)
Compiled and kept at the RP's address, and updated with new information such as undesirable effects or ingredient changes.
CPNP notification
Each product notified on the EU Cosmetic Product Notification Portal; updated if the formulation changes.
Undesirable effects
A system for recording and reporting serious undesirable effects after use.
Claims
Any claim, such as "heals eczema" or "organic", must be substantiated.

The HPRA's page also says cosmetics made in Ireland or elsewhere in the EEA must be made to Good Manufacturing Practice, citing EN ISO 22716:2007 or an equal or better standard, with documents to show it. For shea made in Nigeria, the safety assessor will still want to know how and where it was produced, so ask the producer for batch records, the source of the nuts, how the butter was extracted and filtered, and any test results. A rough, unrefined product made in a village cooperative can be sold, but only if the assessor is satisfied it is safe as you will present it.

Mixing in other ingredients

Adding fragrance, essential oils, cocoa butter or colour changes the formula, and each formula is a separate product needing its own safety report and notification. Some substances are restricted or banned outright in the annexes of the regulation. One example from a skin product: in June 2024 the UK's Office for Product Safety and Standards refused a lightening lotion at the border because it contained hydroquinone, which it called prohibited in cosmetic products under Regulation 1223/2009 as it applies in Great Britain. The same ingredient lists matter for any blended butter or cream you bring from Nigeria.

What the label must say

Article 19 of Regulation 1223/2009 lists the particulars on the container and packaging:

  1. The name or registered name and address of the responsible person, and for imported products the country of origin, so "Made in Nigeria" or equivalent.
  2. Nominal content by weight or volume, with limited exemptions for small packs and samples.
  3. Date of minimum durability, or, for products lasting over 30 months, a period after opening shown with the symbol in Annex VII.
  4. Particular precautions for use, including those set in the annexes.
  5. A batch number or other reference identifying the product.
  6. The product's function, unless clear from its presentation.
  7. A list of ingredients headed "ingredients", in descending order of weight.

Article 19(5) says the language for the content, durability date, precautions and function is set by the law of the member state where the product reaches the end user. The HPRA's page adds that the RP's European address must appear on each product.

Importing the stock

On the customs side, shea butter is an ordinary import. You need an EORI number (see how to get an EORI in Ireland), and you pay customs duty at the TARIC rate for its commodity code on value plus freight and insurance, then import VAT. Raw shea and a finished, packaged cream can fall under different codes, so classify what is actually in the shipment. Nigeria is a beneficiary of the EU's Standard GSP according to the GSP Hub (updated 15 October 2026), which may lower duty for goods of Nigerian origin with the right proof. The charges are explained in customs duty and VAT on goods from Nigeria.

Where Pryme fits

Producers and cooperatives in Nigeria usually want paying in naira. A Pryme Business Account holds euro and naira together, and Swap converts when you choose, with the rate and fee shown before you approve. A verifiable receipt for each supplier payment, produced with VerifyDoc.ai, is a tidy record to keep alongside the batch papers your safety assessor asks for. See business multicurrency accounts.

What to check first

  • Are you selling shea for use on skin or hair? Then it is a cosmetic.
  • Who is the RP, and is it in writing if not you?
  • Is there a safety report for each formula?
  • Is each product notified on the CPNP?
  • Does the label carry all Article 19 particulars and "Made in Nigeria"?

Questions people ask

Do I need HPRA approval to sell shea butter in Ireland?

The HPRA does not describe a pre-approval. Instead each product needs a responsible person in the EEA or Northern Ireland, a safety report, a product information file and CPNP notification before sale.

Can I sell raw shea butter from Nigeria at a market in Ireland?

If you sell it for use on skin or hair, it is a cosmetic and the same rules apply, whatever your size. The HPRA says the requirements apply regardless of business size.

Who can be the responsible person for imported shea butter?

The importer can be, or the importer can mandate another entity located in the EEA or Northern Ireland, accepted in writing by both parties.

What must a shea butter label show in Ireland?

Under Article 19 of Regulation 1223/2009: RP name and address, country of origin for imports, content, durability date or period after opening, precautions, batch number, function if unclear, and the ingredients list.

Sources

  1. HPRA: Making, importing or selling cosmetic products in Ireland · accessed Oct 2026
  2. HPRA: The responsible person for cosmetic products · accessed Oct 2026
  3. Regulation (EC) No 1223/2009, Article 19, as adopted (legislation.gov.uk) · accessed Oct 2026
  4. GOV.UK OPSS product safety report 2406-0049c (19 Jun 2024) · accessed Oct 2026
  5. GSP Hub: Nigeria country information (last updated 15 Oct 2026) · accessed Oct 2026

This article is general information, not financial, legal or tax advice. Products described are provided under the terms on this site and are subject to regulation and eligibility.

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