Pryme
Sign up
Pryme Personal

Money with a heartbeat.

Meet Eva, the assistant inside the Pryme app. She opens accounts, moves money, saves toward your goals and follows up. Nothing leaves your account without your approval.

Meet Eva, the assistant inside the Pryme app. She holds dollars, pounds, euros and Naira side by side, swaps at a locked rate, pays bills in any of them and sends anywhere, asking before anything moves.

HomeEvery currency, every Box and every card on one screen.
Chat with EvaTell her the goal. She handles the steps and asks before anything moves.
Savings BoxesFlexible, Fixed, Investment and Interest-free, side by side.
Create a BoxPick the type, name the goal. Eva works out what to move, and when.
LoansSpaces credit and Salary Advance. Draw only what you need.
Invite friendsThree friends, ₦50,000 each, and ₦20,000 lands with you.
YouEva’s voice, your plan, your address and every security control.
Duress signalA word that looks normal on screen while your people are alerted.
Chat with EvaTell her the goal. She handles the steps and asks before anything moves.
Swap at the live rateOr name the rate you want and she swaps the moment it lands.
One card, every currencySpend from whichever balance suits, and freeze it from the app.
What Eva may do without askingStanding permissions, a voice, and a record of every rule you have given her.
Receipts anyone can verifyRegular or certified statements, e-signed and checkable by whoever receives them.
Open a personal account How we keep your money safe
Pryme app: Home
Pryme app: Chat with Eva
Pryme app: Savings Boxes
Pryme app: Create a Box
Pryme app: Loans
Pryme app: Invite friends
Pryme app: You
Pryme app: Duress signal
Pryme app: Chat with Eva
Pryme app: Swap at the live rate
Pryme app: Multicurrency card
Pryme app: What Eva may do without asking
Pryme app: Receipts and statements
MoneyAgentsApprovalAgentsEvery currencyYour approval

Open an account. Get money to spend.

Global money. Intelligent growth.

We give you a limit to spend at the shops and services you already use — and an account that works on your month while you get on with it. Dollars, pounds and euros sit beside your Naira, and an assistant handles the running of it, asking you first every single time.

One global account for your money and business. Move across currencies, automate everyday operations and put AI agents to work — with you in control of every important decision.

Open Personal or Business Account Already with us? Log in
Open a Business account Download the app for Personal Open an account from anywhere
Pryme app home: every currency on one balance
Personal · the app in your hand
Salary landed₦920,000 from John Doe Ltd · Naira account
Done
Move ₦100,000 to your Rent Box?Keeps ₦127.9m liquid · earns 18% p.a.
Approve
Paid Ikeja Electric₦18,400 · token sent by SMS
Done
Swap $200 → ₦310,000?Rate locked at ₦1,550 for 30 s
Approve
Held a ₦150,000 transferNew payee · unusual hour · needs you
Review
Received $2,400From a client · USD account
Done
Swap $200 → £—?Rate locked for 30 s
Approve
Paid the light bill at home₦18,400 · Ikeja Electric
Done
Keep $1,000 liquid, save the rest?$1,400 → Flexible Box
Approve
Held a £2,000 transferNew payee · needs you
Review
Eva is live
500,000+customers, personal and businessScan to get the app
Get the appScan with your phone camera
Regulated partnersEvery currency held with a licensed institution in its market
Solid AllianzeCBNNDIC
Scan to get the app
Get the appScan with your phone camera
Instant settlementOur own core ledger: swaps land at once, every receipt verifiableScan to get the app
Get the appScan with your phone camera
Agents with a mandatePowered by Pryme Intelligence. Nothing moves without youFlip
Pryme Intelligence
Eva, the assistant that runs a Pryme accountEvayour assistant
The Chief of Staff agent on a Pryme Business AccountDanielChief of Staff
The Finance agent on a Pryme Business AccountBenFinance
PrymeBruceCare
Inside a mandate you write. Every action logged.
Multi-currency30 currencies on one balanceFlip
Locked rates30 s
🇺🇸 1 USD—
🇬🇧 1 GBP—
🇪🇺 1 EUR—
The rate you see is the rate you get.
10 years2016 to today, one trunkScan to get the app
Get the appScan with your phone camera
Business Account

Open an account. Get customers.

Your competitor down the road sells the same thing you sell. The difference is who walks in. We put money in people’s hands that can only be spent in businesses like yours — and then we point them at you.

The Pryme Business home page: three currency balances on one account, the money actions, five agents working and a live stream of what they have done
Business · the page your team signs into
Spaces · Nigeria

We hand the customer the money. It can only be spent with you.

You are not borrowing. You are selling to somebody who already has the money — and that money can only be spent with a business like yours.

The business · Pryme Business
johndoe.mypryme.com · Spaces

Spaces Showing 30 days

Spaces is onshoppers near you can see your shop
Spaces brought you · 30 days ₦2,578,550.00 104 sales from 71 shoppers ▼ 4% on the period before
Where the money came from
91% shoppers who had been in before 9% first visit to your shop
21 of 71 came back more than once Average basket ₦24,793.75 Biggest shopper ₦142,300.00
24 Jul returningnew to you 22 Aug
Money on its way to you confirmed at the counter · on its way to your Naira account
Confirmed at the counter ₦47,150.002 sales today · final the moment they paid
Sales of 23 Aug₦90,9503 sales · confirmed
Sales of 24 Aug₦196,2005 sales · confirmed
Sales of 25 Aug₦47,1502 sales · confirmed
nothing for you to do · it arrives on its own
Lands in your NGN account ₦334,300.0010 sales in flight
The shopper · Pryme app
4:34
‹
BorrowLoans
SpacesSalary Advance
Spaces credit₦21,450 available
Repay ₦78,550
₦78,550 in use₦100,000 limit
Hold 25% · repay 2 more early to drop to 20%

₦100,000 from day one · agreement v2.1 · 12 Aug · View

Near youCategories 9Your loans 9
🛒Grocery / Retail4 places
🍽Eateries / Restaurants4 places
💊Pharmacies3 places
🎬Movies & Cinema3 places
🚌Transport3 places
💇Spa’s & Saloons3 places
Say “Hey Pryme”🎤
HomeBoxes CardsYou
Freeto join, nothing monthly. You are in the app the day you switch it on.
You get paidthe sale settles into your Naira account. Nobody to chase.
Zero riskwe carry the credit, whether or not the shopper repays us.
You growfaces that had never been to your shop — and most come back on their own.
The account

One account. Every currency you trade in.

Pryme Business4 currencies · one ledger
Base
₦127,328,879.23NGN · Nigerian Naira
$1,240.00USD · US Dollar
£480.00GBP · Pound Sterling
€310.00EUR · Euro
  • A named Naira account with Solid Allianze MFB — NDIC insured, your business name on it.
  • Real details abroad. A US account number, a UK sort code, an IBAN for the euro area.
  • Every currency has its own statement — regular or certified, with a code anyone can verify.
Swapping · in the app
4:34
‹···
Current account · NGN ₦127,328,879.23
SwapBoth balances move at once, on one ledger
Fill it inAsk Eva
$1 = ₦1,650.00
FromNGN ▾
250,000Available ₦127,328,879.23
ToUSD ▾
151.52after swap $1,391.52
Rate$1 = ₦1,650.00
Fee—
You get$151.52
NowWhen it hits

Eva waits for your rate and asks before she moves anything.

Target rate
$1 =1,585.00₦
Set the watch
Pryme Pay

Take money on your site, or on a checkout of your own.

No card, no OTP, nothing for the buyer to type in. They transfer from the bank app they already use, and the money lands in the same account your agents are running — already matched to the order, already in your books.

Pay from your bank app

We give the buyer a one-time account number. They transfer to it from any bank app or by USSD — no card, no OTP, nothing to type in.

Get the account number
  • Card details are never asked for, so they cannot leak.
  • The account is used once, then it closes.
  • Held with a licensed bank, insured by the NDIC.
Transfer exactly this amount

To this account, from any bank app. We watch it, and the page updates itself.

Send exactly₦26,767.50Copy
BankSolid Allianze MFB
Account number0000 000 000Copy
Account namePRYME / JOHNDOE‑ORD1042
Watching the account — nobody has to confirm anything.
Payment received

₦26,767.50 from GTBank · John D., matched to order ORD‑1042.

OrderORD-1042
Settled intoJohn Doe Trading Ltd · Naira account 0000 000 000
Receiptsent to the buyer
Get your receiptRun it again
Your checkout, your brand.On the site you already have, in your colours, on your own domain — or on a page we host for you.
A link for anything you sell.One price, one buyer, one link — sent on WhatsApp, Instagram or email, and paid the same way.
It lands already reconciled.Matched to the order, receipt issued, and in your books before you have looked at it.
Business Account

A team you did not have to hire.

Five agents come with the account. Each one has a job description, a budget and a ceiling you set. They do the work and bring it to you — nothing leaves the account without your signature.

CS Chief of Staff Runs the week

Knows what is stuck, who is waiting and what you promised — and keeps all three moving.

Booked a meeting with John Doe Foods for Thursday 11:00.
FI Finance Watches the money

Keeps the books as you trade and tells you the moment something does not add up.

Flagged a duplicate — invoice DP‑11908 was already paid in July.
COCompliance Keeps you inside the rules

Holds every filing to its own clock and screens names and payments against your policy — and logs what it refuses.

Screened 412 payments overnight and refused two of them.
SA Sales Chases what is owed

Goes back to the buyers who went quiet, with the receipt already attached.

Recovered ₦410,000 across three overdue invoices.
SU Customer Support Answers your customers

Replies, follows up on what they asked for and hands you only the ones that need you.

Resolved 4 conversations — two deliveries, one refund.
Every agent prepares and proposes. You are the only one who can approve.
Build on Pryme

Our rails, under your product.

Issue a dedicated Naira account number to each of your own customers, collect into it and reconcile against it. The same rails the Business Account runs on, with the licence behind them.

Read the API
Pryme Business

One business account. Every currency you trade in.

Dollars, pounds and euros beside a Naira account, on one ledger and one set of books. Five agents come with it and run the account — nothing leaves without your signature.

The Pryme Business home page: Naira, dollar and pound balances on one account, the money actions, five agents working and a live stream of what they have done
Business · the page your team signs into

A team you did not have to hire

Five agents come with the account. Each has a job description, a budget and a ceiling you set. They do the work and bring it to you — they propose, you approve.

CSChief of Staff Runs the week

Knows what is stuck, who is waiting and what you promised, and keeps all three moving.

Booked the quarterly review with your auditor for Thursday.
FIFinance Watches the money

Keeps the books in every currency you hold and flags the moment something does not add up.

Flagged a duplicate — invoice DP‑11908 was already paid in July.
COCompliance Keeps you inside the rules

Holds every filing to its own clock and screens names and payments against your policy — and logs what it refuses.

Screened 412 payments overnight and refused two of them.
SASales Chases what is owed

Goes back to the buyers who went quiet, with the invoice and the receipt already attached.

Recovered $12,400 across three overdue invoices.
SUCustomer Support Answers your customers

Replies, follows up on what they asked for and hands you only the ones that need you.

Resolved 4 conversations — two deliveries, one refund.
Every agent prepares and proposes. You are the only one who can approve.
Open a business account

Ten years, one trunk

The business has changed shape four times and never changed what it was rooted in. Each version was built out of what the last one could not do.

2016E-commerce

An online grocery store, built out of a faulty tab. Selling the food was the easy part — taking the money for it, and moving it, turned out to be the business.

2018OjirehPrime Card

A prepaid card. The first time the company issued rather than resold, and the first time it carried the obligations that come with holding somebody else’s money.

2020Microfinance bank

PrymeSolid Allianze acquired — an existing bank with an existing licence. The perimeter stopped being someone else’s to draw.

2023Multicurrency

More than one currency on one balance, and the rebrand to Pryme. A Nigerian business could hold dollars without holding a second institution.

2026Agentic operations

Accounts that do the work rather than only hold value. Five agents on the account, inside a policy you write — which is where the new mark starts.

Questions

The things people ask us first.

What is Pryme?

Pryme is a financial technology company. It gives people and businesses in Nigeria one account that holds Naira alongside dollars, pounds and euros, and a set of agents that do the running of it — keeping the books, chasing what is owed, answering customers and paying bills. Nothing leaves an account without the owner’s approval.

Can I hold dollars, pounds and euros in a Pryme account?

Yes. A Pryme account holds Naira, US dollars, pounds sterling and euros side by side on one ledger, each with its own account details — a Nigerian account number, a US account number, a UK sort code and an IBAN for the euro area. You can swap between them at a rate you set, and every currency has its own statement.

What is Spaces?

Spaces is available in Nigeria. It gives a shopper money to spend that can only be spent with a participating business. The business is paid into its Naira account whether or not the shopper repays, because Pryme carries the credit. For the business it is free to join, there is nothing monthly, and the customer’s identity is never shown — only a reference and what it is worth.

What do the agents on a Pryme Business Account do?

Five agents come with the account. The Chief of Staff runs the week and keeps what is stuck moving. Finance watches the money and keeps the books as you trade. Compliance keeps the filings on time and screens what moves. Sales chases what you are owed. Customer Support answers your customers and follows up. Each has a job description, a budget and a ceiling you set, and each one proposes rather than acts — nothing leaves the account without your signature.

How does Pryme Pay work?

Pryme Pay takes payments on your own site or on a checkout page you control. The buyer is given a one-time account number and transfers to it from any bank app or by USSD — no card, no OTP, nothing to type in. The money lands in the same account your agents are running, already matched to the order and already in your books.

What are Savings Boxes?

Savings Boxes are separate pots inside a Pryme account, held in Naira. Flexible Boxes can be withdrawn at any time, Fixed Boxes hold to a date, Investment Boxes hold for longer, and Interest-free Boxes earn nothing by design. A business can use them to ring-fence payroll and the tax it withholds, so that money cannot be spent by accident.

Who holds my money, and is it protected?

Pryme is a financial technology company, not a bank. Accounts and deposits are provided by Solid Allianze Microfinance Bank Limited, which is licensed by the Central Bank of Nigeria and is a member of the Nigeria Deposit Insurance Corporation.

Can I build on Pryme?

Yes. Pryme Rails lets a platform issue a dedicated Naira account number to each of its own customers, collect into it and reconcile against it, over one API — the same rails the Pryme Business Account runs on.

What is Pryme?

Pryme is a financial technology company. It gives you one account that holds US dollars, pounds sterling and euros beside Naira, with an assistant that runs the account for you and asks before anything moves. Accounts are provided in Nigeria today, and further markets open as each licence lands.

Can I open a Pryme account from outside Nigeria?

Accounts are provided in Nigeria today, subject to verification and approval. Foreign-currency balances are held and converted inside that account, so you can hold, receive and swap dollars, pounds and euros wherever you are.

Which currencies can I hold with Pryme?

Naira, US dollars, pounds sterling and euros, side by side on one ledger. Each has its own details — a Nigerian account number, a US account number, a UK sort code and an IBAN for the euro area — and each has its own statement.

How do I send money to Nigeria with Pryme?

Swap at a rate you set rather than the rate of the day, then send to any Pryme username or to a Nigerian bank account. There is no fee to send to another Pryme account.

What does the assistant do?

Eva is the assistant inside the Pryme app. She opens accounts, moves money, saves toward your goals, pays what is due and follows up what is owed to you — and asks you before anything moves.

What is Pryme Rails?

Pryme Rails lets a platform issue a dedicated Naira account number to each of its own customers, collect into it and reconcile against it, over one API — the same rails the Pryme Business Account runs on.

The Ledger

Notes on money that does the work: what we are building, what the regulation actually says, and how we think about letting software act on money. Read the Ledger

Scroll for more
Home · The Ledger · Calabar
Cities

Marian, Ikot Ansa and other Calabar markets: where to buy what

Which Calabar market to use for food, clothes, fish and household goods, what traders pay in levies, and labelled price examples to plan your shopping.

PE
Pryme editorialCalabar desk · 19 Oct 2026 · 6 min read
The short answer

Marian Market in Calabar Municipal and Watt Market in Calabar South are the city's two big general markets, selling food, clothes, provisions and electronics; about 5,500 and 7,000 traders respectively were counted in 2024. For fresh fish and crayfish, Esuk Mba Market in Akpabuyo, about 20 km from Calabar, is a long-standing source. Ikot Ansa has busy roadside trade that the state is now pushing back into designated spaces.

Where you shop in Calabar changes what you pay and what you find. The big markets carry almost everything, the neighbourhood markets save transport, and the waterside markets beyond the city are where much of the fish trade starts. This guide sets out what published sources say about each, with labelled price examples, since no official market price list is published for Calabar.

The main markets at a glance

MarketAreaKnown forTraders (2024 count)
Marian MarketCalabar Municipal, old townFood, provisions, clothes, furniture, electronicsAbout 5,500
Watt Market (Urua Awat)Calabar SouthFood, clothes, electronics; opened 1901About 7,000
Ikot AnsaCalabarRoadside and street trade along the main roadsNot published
8th Mile MarketCalabar areaNamed in 2024 reporting; goods not detailedNot published
Okonoyom MarketAkpabuyoVegetables, including editan leavesAbout 300
Esuk Mba MarketAkpabuyo, about 20 km from CalabarFish and crayfishNot published

Trader counts are from the National Union of Small and Medium Scale Enterprises as reported in May 2024. Both Marian and Watt have been described as the largest market in the state by different sources; either way, they are the two to visit for range.

Marian Market

Marian sits in the heart of Calabar's old town. Traders interviewed in 2024 sold tomatoes and peppers, vegetables and clothing, and the market also carries furniture, provisions and electronics. Vegetables from the north arrive roughly weekly, so supply and prices for tomatoes and peppers can swing within the week. In August 2026 the Marian Market Union backed the state's move against roadside trading around the market, so expect enforcement against sellers outside designated stalls.

Watt Market

Watt Market, opened in 1901, sells food, clothes and electronics, and traders there in 2024 sold okra and vegetables among much else. It has suffered fires, including in 2017 and 2023, which is worth remembering if you are a trader choosing where to keep stock. For a fuller guide see what Watt Market sells.

Ikot Ansa and the roadside markets

Ikot Ansa is better known for trade along the road than for a single market building. In May 2026 the Calabar Urban Development Authority met the Ikot Ansa community about traders displaying goods on roads and walkways instead of in rented shops, said all commercial activity must be in approved spaces, and said container placement needs its approval. If you sell there, confirm your spot is approved; see CUDA levies and rules.

Fish, crayfish and periwinkle

Calabar cooking depends on seafood, and much of it enters the city from the creeks and coastal communities in Akpabuyo and beyond. Esuk Mba Market in Akpabuyo, about 20 km from Calabar, is described as one of the state's oldest markets and focuses on fish and crayfish. Periwinkle is widely sold in Marian and Watt and by roadside sellers; we could not find a published source naming a single main periwinkle market, so ask regular sellers where their supply comes from and on which days it is freshest.

  • Buying near the source can be cheaper, but add the transport cost before you decide it is worth the trip.
  • Smoked fish keeps; fresh fish and periwinkle do not. Buy fresh produce for a few days at a time unless you have reliable power for a freezer.
  • Ask for the price per measure (a cup, a bowl, a heap) and confirm the measure before paying.

Labelled price examples and market levies

ItemExample priceExample quantity for a family week
Tomatoes (small basket)₦6,0001
Periwinkle (bowl, shelled)₦3,5002
Smoked fish (medium)₦2,5003
Crayfish (cup)₦1,5002
Garri (paint bucket)₦5,5001

Example total: ₦6,000 + (2 × ₦3,500) + (3 × ₦2,500) + (2 × ₦1,500) + ₦5,500 = ₦29,000. Buying the same list at a roadside stall at 10% more would cost ₦31,900, so the trip to a main market saves ₦2,900 if transport costs less than that.

Traders' costs feed into prices. A Calabar Municipal revenue officer told reporters in 2024 that the official council rate at Marian was ₦50 a day and ₦200 on Saturdays, while traders said they paid at least ₦200 a day and ₦500 on Saturdays to various groups, and roadside traders reported ₦850 to ₦1,000 a day. Traders should ask for receipts for every levy.

Where Pryme fits

Many Calabar traders now accept transfers. Paying by transfer gives you a record, and a verifiable receipt made with VerifyDoc.ai lets a trader or buyer show a payment is genuine and unaltered. For your monthly food budget, see the cost of living in Calabar.

Questions people ask

What is the biggest market in Calabar?

Marian Market and Watt Market are the two largest. In 2024 about 5,500 traders were counted at Marian and about 7,000 at Watt, and different sources describe each as the largest in the state.

Where can I buy fresh fish in Calabar?

Fish is sold in Marian and Watt markets and by roadside sellers. Esuk Mba Market in Akpabuyo, about 20 km away, is a long-standing fish and crayfish market.

Where is periwinkle sold in Calabar?

Periwinkle is widely sold in the main markets and by roadside sellers. We found no published source naming one main periwinkle market; ask regular sellers about supply days.

How much do traders pay at Marian Market?

In 2024 the council's revenue officer gave the official rate as ₦50 a day and ₦200 on Saturdays, but traders reported paying at least ₦200 a day to various groups. Ask for receipts.

Sources

  1. Despite multiple, parallel taxes, Cross River women trade in fear (ICIR / The Guardian, 23 May 2024) · accessed Oct 2026
  2. Major food markets in Cross River (Yafri, undated) · accessed Oct 2026
  3. Watt Market (Wikipedia) · accessed Oct 2026
  4. CUDA moves to regulate street trading in Calabar (CRS Ministry of Information, 23 May 2026) · accessed Oct 2026
  5. Calabar market leaders back govt's crackdown on roadside trading (CRS Ministry of Information, 20 Aug 2026) · accessed Oct 2026

This article is general information, not financial, legal or tax advice. Products described are provided under the terms on this site and are subject to regulation and eligibility.

More on Calabar

Cities

Where to do NIN and BVN enrolment in Aba

Where people in Aba enrol for a NIN and a BVN, what each costs, what to bring, how long it takes, and how to fix a NIN-BVN mismatch.

PEPryme editorial · Cities desk19 Oct 2026 · 4 min
Cities

Where to do NIN and BVN enrolment in Calabar

Where to enrol for a NIN and a BVN in Calabar, the documents to bring, what each costs, and how to fix a name or date-of-birth mismatch between them.

PEPryme editorial · Calabar desk19 Oct 2026 · 6 min
Cities

Where to do NIN and BVN enrolment in Jos

Where to enrol for a NIN and a BVN in Jos, what to bring, what is free and what it costs to fix a name or date-of-birth mismatch.

PEPryme editorial · Cities desk, Jos identity19 Oct 2026 · 6 min